Social Media And Its Impact On The Media - 977 Words

Godiva currently utilizes social media in the footer of each webpage; among the social media icons present are Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube. Additionally, social media sharing and engagement icons are present on each product view. Users are able to â€Å"Like† an item on Facebook, tweet it on Twitter, pin it on Pinterest, or click on the G+ Share link. Website visitors that are already logged into any of these accounts on their computers will not have to log into social media again to engage in sharing. Godiva’s marketing team does a great job in collecting data from the customer reviews on products, Allowing users to rate the product anywhere from one to five stars, create a review, and add up to six photographs to it! Additionally, Godiva has optional fields to collect age, gender, reason for purchase, frequency of purchase, value of the purchase, and lastly, selectable options for the user to select where they purchased this product (Fig. 3). Fig. 3. Godiva.com website. An example of a product review rating form on the Godiva.com website. (Note that the form is one continuous piece, it has been broken into two here so that it would display on one page). (2015). Retrieved from http://www.godiva.com/chocolate-biscuit-tin/79041.html Godiva includes a link in their top navigation menu for â€Å"Experience Godiva†, upon clicking this link, site users will see a drop-down menu for options such as â€Å"Holiday Recipes† and â€Å"Holiday Entertaining† amongstShow MoreRelatedMedia Impact On Social Media1220 Words   |  5 PagesMan Kala Limbu Sherry Sharifian GOVT 2305-71013 10/29/17 Social Media and its impact on social media Social media is an important part of our life because greater impact on people today than ever before. It is not just used to share picture or connect with each other but it is also an important source of news, education as well as entertainment. 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